Pre-Roll, Mid-Roll, Post-Roll Ads Explained in 60 Seconds
Pre-Roll, Mid-Roll, Post-Roll Ads Explained in 60 Seconds
Video ads don't all show up at the same time. This video breaks down the three main ad placements used in online video: pre-roll, mid-roll, and post-roll, and explains exactly when each one appears relative to the content. Pre-roll plays before the video starts, mid-roll interrupts the video at a chosen point during playback, and post-roll appears after the content has ended. Each placement has a different relationship with the viewer's attention and experience. Whether you're a content creator, advertiser, or just curious about how video ads work, this quick explainer covers the core concept clearly and concisely.
Transcript
Video advertising can appear at different moments during a viewer's experience... The three main placements are pre-roll... mid-roll... and post-roll. Pre-roll is an advertisement that plays before the main video content starts... The viewer sees the ad first... and after the advertisement finishes... the main content begins. Mid-roll is an advertisement that plays during the main video... The content starts first... the advertisement appears at a selected point during playback... and the main video continues after the ad finishes. Post-roll is an advertisement that plays after the main video content has finished. In short... pre-roll plays before the content... mid-roll plays during the content... and post-roll plays after the content.
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